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Alex Baldock joined Shop Direct as CEO in September 2012 and is spearheading its transformation
from a catalogue business into a world class digital retailer.
Under Alex’s leadership, Shop Direct, the UK’s second largest pureplay online retailer, with annual
sales of more than £1.8 billion, has moved into profit for the first time in a decade.
Prior to joining Shop Direct, Alex led RBS-owned Lombard, the UK's leading asset finance company, for four years. He previously worked at Barclays, where he held senior line roles in corporate and commercial banking and has been a management consultant at Bain & Company, Kalchas (Ernst &Young’s strategy consulting arm) and Prophet (Dentsu’s brand and marketing consultancy), advising leading retail, FMCG, technology, financial services and private equity firms across Europe, the US
and Asia-Pacific on strategy, operations, marketing and finance.
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  Simon Belsham, Chief Executive Officer, NOTONTHEHIGHSTREET.COM  
Simon is a General Manager for online and multichannel retail. He has experience leading and growing international and UK-based businesses in food and general merchandise categories. Simon has extensive consulting and change management experience in matrix organisations, and was formerly the Online Director at EZ Payments Inc.


  Terry Duddy, Former Chief Executive Officer, HOME RETAIL GROUP
Terry began his career at Letraset and joined Dixons Stores Group in 1984, holding positions of Sales Director of Currys, Product Marketing Director of Dixons Stores Group and Managing Director of PC World. He joined GUS in 1998 as Chief Executive of the newly acquired Argos, becoming a GUS Plc Director later that year. He was appointed Chief Executive of Argos Retail Group in 2000 and Chief Executive of Home Retail Group following demerger in October 2006, and stepped down from this role in March 2014. He is a Non-Executive Director of Hammerson

  Rob Feldman, CEO, BRANDALLEY
With an extensive background in Online Media, Music and Mergers & Acquisition, Rob Feldmann has been involved in BrandAlley since its inception in 2008.

Rob worked for News Corporation from 1998 in a variety of roles, starting as the CFO of its Global Music Group before moving into a Pan-European role as Mergers & Acquisitions Director providing financial, operational and strategic guidance.

  Leendert den Hollander, Vice President and General Manager GB, COCA-COLA ENTERPRISES
Leendert den Hollander serves as Vice President and General Manager at Coca-Cola Enterprises of its Great Britain. Since May 2014, Leendert joined from Young’s Seafood Ltd, where he had been CEO since 2011. Previously, he was UK Managing Director and Chief Marketing Officer of its parent company Findus Group, upon joining the business in 2009. Read more...

  Claire Harper, Founder and Owner, INDIA COCO
Claire Harper founder and owner of award winning, best of British kids’ clothing brand IndiaCoco is an expert in marketing, change management, branding and enterprise. Having worked for prominent UK brands including Argos, Ocado, Sainsbury’s and Mamas and Papas, Claire is one of the UK’s most formidable business leaders. Her journey from senior corporate leader to business entrepreneur is inspirational and full of messages gleaned from working at the very heart of business. Read more...

  Meg Lustman, CEO, HOBBS

Meg joined Hobbs as CEO in September 2014  to lead its turnaround.  Offering timeless British elegance for smart busy women, Hobbs has an unparalleled reputation for quality and style. Hobbs has earned its place in customers’ wardrobes and gained trust through its consistency and craftsmanship including its beautiful shoe collection made in its exclusive Italian factory

Prior to her time at Hobbs, Meg was the (Interim) Fashion Buying Director at John Lewis and had previously spent more than a decade with Aurora Fashions, latterly as Managing Director of Warehouse. As Chief Strategy Officer of Aurora, Meg was integral in the development of the international and omnichannel strategies of Oasis, Coast, Karen Millen and Whistles.




Sir Charlie Mayfield became the Partnership's fifth Chairman in March 2007. He joined the Partnership in 2000 as Head of Business Development, responsible for business strategy and development for both John Lewis and Waitrose. 

Sir Charlie joined the Board as Development Director in 2001 and was responsible for developing the Partnership's online strategy. He became Managing Director of John Lewis in January 2005 prior to taking up his appointment as Chairman of the Partnership in March 2007.

Sir Charlie began his career as an officer in the army. He joined SmithKline Beecham in 1992 and became Marketing Manager for the Lucozade brand, before moving to McKinsey & Co in 1996.

Charlie is the Government appointed Chair of the UK Commission for Employment and Skills, President of the Employee Ownership Association, a Director of Central Surrey Health Trustee Limited and Chairman of the British Retail Consortium (BRC).

Charlie was knighted in June 2013 for services to business.

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